What should a leasing manager do if a neighborhood has a high crime rate?

In situations where a neighborhood has a high crime rate, it's important for a leasing manager to be mindful of how they handle discussions about crime with potential renters. The most appropriate action is to refrain from initiating conversations about crime unless directly asked.

This approach fosters transparency without unnecessarily alarming prospective tenants. If a potential renter has concerns about safety, they may inquire about crime-related issues. At that point, the leasing manager can provide accurate information, ensuring that they remain professional and impartial. This level of candor helps establish trust while empowering renters to make informed decisions.

By adopting this strategy, the leasing manager maintains a balanced perspective, allowing prospective tenants to conduct their due diligence without undue influence or bias. This approach avoids the potential pitfalls of either downplaying legitimate concerns or overwhelming prospects with negative statistics prematurely.