What must a licensee selling their own home include in their advertisement?

When a licensee is selling their own home, it is essential that they provide clear disclosure in their advertisement that they are a licensed agent. Including a statement such as "Agent owned" or "Broker owned" fulfills this requirement and helps avoid any potential misunderstandings with prospective buyers. This transparency is crucial as it informs potential clients of the licensee's professional status and ensures compliance with ethical standards in real estate practices. It allows buyers to understand the dual relationship — that the seller is both the owner and a licensed professional, which could influence their approach to the negotiation process.

The other options do not cover this vital disclosure requirement for a licensee selling their own property. While using a sponsoring broker's name and contact information may be required in many advertising scenarios, when advertising their own home, it is more critical to highlight their ownership status.